| Volvo is a Swedish automotive car brand that continues to put excellence in safety as well as make sure the brand stays relevant at the same time uphold its culture the way they make their cars in this ever changing climate.
With that, Volvo Philippines continues to uphold its promise to care for people through a party with a purpose – the Viking Nordic Feast. Held recently at the Sofitel Philippine Plaza Manila on 24 September 2022, this annual feast is attended by the metro’s who’s who as well as guests from all over Asia and the world. |
For the fifth year now, Volvo PH has been a proud supporter of this fun and worthwhile endeavor that pledges its proceeds to a charitable cause. Volvo, through its local dealer and distributor Viking Cars, Incorporated, is one with the Nordic Chamber of Commerce as it raises funds for the Chosen Children Village Foundation – a home for abandoned children with physical and mental disabilities.
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| L to R Bo Lundqvist NordCham PH President $ Chris Lee Yu Volvo PH Marketing Director |
Skål: Celebration for a Cause
Touted as the biggest Viking Party in Asia, this annual feast is celebrated with a smorgasbord of food, overflowing drinks, and exceptional entertainment. Popularly known among the Nordic folk as the Crayfish Party, this centuries-old tradition sees Danes, Finns, Norwegians, and Swedes coming together to enjoy what life has to offer.
Just like old times, this year’s soiree offers guests a buffet of Nordic delicacies, including the mouthwatering crayfish - prepared with herbs and spices and served in the traditional Nordic way. Rivers of free-flowing aquavit, schnapps, and vodka, as well as music from ABBA, keeps guests in high spirits.
Volvo PH also hosted a game called the Thor’s Hammer Challenge, where the top three guests who can lift and hold the hammer longest win an exclusive Volvo gift. The game is a nod to the Thor’s Hammer, a nickname for Volvo’s iconic design of its LED headlamps.
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| L to R Chris Lee Yu Volvo PH Marketing Director and Bo Lundqvist NordCham PH President |
Cars and Crayfish
Unknown to many, Volvo and crayfish parties go a long way back. It can be said that the idea of Volvo was hatched as its two founders enjoyed a hearty crayfish lunch. Decades later, the product of that productive meal continues to roll on roads and ferries people and cargo in a safe, comfortable, and sustainable way.
The Volvo S90 long-wheelbase B6 Inscription AWD Boost Hybrid is a testament to this people-focused principle. Designed with people in mind, this 5-seater luxury sedan is an embodiment of refined mobility, engineered to deliver smooth take-offs and refined acceleration in both city and highway journeys. Featuring a boosted hybrid engine, the S90 recovers energy produced when braking and stores it in a 48V battery. When this energy is used, fuel consumption and tailpipe emissions are reduced. Additionally, exclusive interior design details and high-end comfort make every mile a pleasurable experience.
“Volvo cars are not only about automotive technology and engineering. It is, first and foremost, about people. We think about what you need, and then we build cars based on feedback from people. This human-centric mindset trickles down to every aspect of our operations,” shares Christopher L. Yu, Marketing Director at Volvo Philippines.
to roll on roads and ferries people and cargo in a safe, comfortable, and sustainable way.
The Volvo S90 long-wheelbase B6 Inscription AWD Boost Hybrid is a testament to this people-focused principle. Designed with people in mind, this 5-seater luxury sedan is an embodiment of refined mobility, engineered to deliver smooth take-offs and refined acceleration in both city and highway journeys. Featuring a boosted hybrid engine, the S90 recovers energy produced when braking and stores it in a 48V battery. When this energy is used, fuel consumption and tailpipe emissions are reduced. Additionally, exclusive interior design details and high-end comfort make every mile a pleasurable experience.
“Volvo cars are not only about automotive technology and engineering. It is, first and foremost, about people. We think about what you need, and then we build cars based on feedback from people. This human-centric mindset trickles down to every aspect of our operations,” shares Christopher L. Yu, Marketing Director at Volvo Philippines.
This is the reason why Volvo stands apart from its competitors, especially when it comes to customer service and social responsibility. Aside from its sustainability efforts, it also reaches out to society through partnerships such as this Nordic Viking Party to help people and make the environment around them a better place to live in.
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