| Last month was International Women’s Month, but this is not just being celebrated just for the month of March. This is celebrated for the achievement and empowerment of women in the industry. Volvo acknowledges this with its Volvo Ironmark Award, it is not only given to men or those in the automotive industry.
It is an award to benefit those who put in the hard work and continue to inspire others and at the same time continue to make their dreams happen. This year, the award goes to a rising social media influencer. |
With full story and press info, Volvo shares this post-event who became the recipient of the Volvo Ironmark Award…
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| Chris Lee Yu, Executive Marketing Director, Volvo Cars PH; Jose Paolo dela Cruz, Managing Editor, PeopleAsia; Small Laude, recipient of Volvo Ironmark Award; Joanne Rae Ramirez, EIC, PeopleAsia |
Volvo Philippines lauds the amazing achievements of premier social media influencer Small Laude, by bestowing her with the prestigious Volvo Ironmark Award.
Presented at this year’s People of the Year Awards, organized by People Asia magazine, this token of recognition recognizes her meteoric rise to Internet fame. The Volvo Ironmark Award is a befitting accolade given on International Women’s Month to a spectacular woman such as Laude. An alchemy symbol for iron, the Ironmark symbolizes the strength and quality of Swedish steel – the same values epitomized by Small Laude.
Already an accomplished woman in business and family life, Laude pushed forward and realized her dream to provide entertainment and positive vibes to her viewers. Her authenticity and buoyant spirit serve as an inspiration and beacon of hope for people. In addition, her vlogs and social media reach also become a vehicle for her altruistic deeds. Laude contributes to society not only through responsible and wholesome videos but also through her outreach programs.
The Volvo Ironmark is given to only a select few. Since 2012, this honor has been accorded to individuals whose contributions spell a difference in their industry and society. It is a stamp of appreciation acknowledging the awardees’ significant efforts to make the world they move in even more vibrant, meaningful, and strong.
According to Christopher Lee Yu, Volvo PH’s Marketing Director, “Volvo Cars has been a brand for people who care about our world and the people around us. Our mission is to make life easier, better, and safer for everyone. We believe these core qualities are mirrored by Small Laude’s effervescent personality, generous heart, and genuine care for her family, friends, and followers.”
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